Privacy policy
Date: [2025-08-16]

1. Collection of personal data
1.1 Personal data
Below we explain how personal data is processed when you use our website. Personal data is any information that can be linked to you as an individual, such as name, address, email address and user behavior. We would like to inform you about our processing of such data, while complying with our legal obligations, in particular under the EU General Data Protection Regulation (GDPR).

1.2 Data Controller
According to GDPR Article 4 No. 7, the data controller is [Please provide company name, address and email].

2. Processing of personal data when visiting our website
When you use the website for information purposes only, without registering or providing us with any further information, we process personal data that your browser sends to our servers. The following data is technically necessary to display the website and ensure its stability and security and must therefore be processed by us. The legal basis is GDPR Article 6(1)(f):
(A) IP address
(B) Date and time of the request
(C) Requested content (page visited)
(D) Amount of data transferred per transfer
(E) Browser

3. Additional functions and offers on our website
3.1 Overview of various offers
In addition to the pure information use of the website, we offer various services (e.g. account registration, purchase of goods). If you wish, we also use other functions to promote sales (e.g. selection of payment method) and to analyze or market our products/services, as described in more detail in sections 4 and 5. For this, we usually need additional personal data and/or process additional data to perform the services. The previously described principles apply to all data processing.

3.2 Use of external service providers
In some cases, we use external service providers to process your data (e.g. payment services, transport companies, see also sections 5 and 6). These providers are carefully selected, bound by our instructions and regularly monitored.

3.3 Additional third parties
If we cooperate with partners for promotions, competitions, conclusion of contracts or similar, we may transfer personal data to third parties not mentioned in this privacy policy. Depending on the service, the partners may also collect data themselves. You will receive more information when data is transferred or in the respective service description.

3.4 Third parties outside the European Economic Area (EEA)
If our service providers or partners are located outside the EEA, we will inform you of the consequences in the offer description.

4. Processing of personal data when contacting or registering an account
When you contact us via email or contact form, we store the information you provide (email address, name, telephone number if provided) in order to respond to your inquiries. When registering a customer account, we only collect information that you voluntarily provide to us, which may include:
(A) Last name, first name, and possibly title or username
(B) Login information: your email address and self-chosen password
(C) Contact information such as name, postal address, telephone number, fax number, email address
(D) Additional information about you and your interests that you share with us

5. Processing of personal data when purchasing
5.1 Purchase information
When you order goods in our online store, we collect purchase data, which may include:
(A) Details of purchased goods (name, price, model, etc.)
(B) Order number
(C) Delivery and billing address
(D) Delivery and payment status (e.g. “finished” or “shipped”)
(E) Messages and communications related to the purchase (e.g. complaints)
(F) Return status (e.g. “in progress”)
(G) Information about service providers (e.g. tracking number from package provider)

5.2 Payment details
We offer several payment methods, in particular credit card and PayPal. Payment information is used to process the payment. We also receive additional payment information from external payment providers and credit institutions for payment and credit checks. We only pass on necessary payment information to our payment providers.

Payment details include:
(A) Billing address
(B) Preferred payment method
(C) IBAN and BIC or account number and bank code
(D) Credit card information

The payment details may also include other information directly related to the payment process and credit check, such as PayPal ID when paying with PayPal.

5.3 Transfer of outstanding debt to debt collection services
If unpaid invoices are not paid after repeated reminders, the necessary data can be transferred to debt collection services, or the debt can be sold to a debt collection company that can collect the claim in its own name. Our debt collection services are: [Please specify or remove this paragraph if applicable].

Legal basis: Transfer within the framework of debt collection services pursuant to GDPR Article 6.1.b; when selling claims pursuant to Article 6.1.f.

6. Cookies
6.1 General information about cookies
We may use cookies, tags, web pixels and similar technologies to automatically collect information about our services. Cookies or tags are small pieces of code that allow our technical partners to collect information that usually does not directly identify you. Where required by law, we obtain consent before using cookies. This section describes our use of cookies and how you can control them, in particular for advertising purposes. We process personal data with cookies only if they are strictly necessary or you have given your consent via the cookie banner or consent management. You can withdraw your consent or update your preferences at any time via the “Manage cookies” link at the bottom of the website.

6.2 Cookies
Cookies are small files that websites or their providers transfer to your computer via your browser, allowing the website or provider to recognize your browser and remember information.

We use the following types of cookies:

Strictly necessary cookies: These are essential for you to use our services, such as accessing secure areas. They are not used for marketing purposes and cannot be disabled.

Functional cookies: Help us remember your choices to customize the services and provide you with personalized content. They are not used for marketing and can be disabled, but it may affect functionality.

Performance or analytics cookies: Collect passive information about how you use the services to improve them. They are not used for marketing and can be disabled.

Advertising or targeting cookies: Used to make ads more relevant to you, prevent the same ad from being shown multiple times, and to select ads based on your interests. Third-party advertisers may use these to create interest profiles and display targeted ads. These can be disabled.

6.3 Your choices
You can manage cookies through your browser settings. Most browsers have help systems that explain how to block or delete cookies and how to be notified of new cookies. If you block all cookies, some features or services may become unavailable.

6.4 Web Pixels
To measure the effectiveness of marketing or other purposes, we may use conversion pixels that notify us when you click on buttons or visit specific pages (e.g., thank you page after subscription). We also use web pixels to analyze service usage and may track which devices or browsers visit specific pages.

6.5 Analytics
We may use third-party providers, such as Google Analytics, to monitor and analyze service usage. More information about Google's privacy practices can be found at https://policies.google.com/privacy?hl=en. An opt-out addendum can be found at https://tools.google.com/dlpage/gaoptout.

6.6 Remarketing [Keep if you use Google Ads, Bing Ads, FB Ads]
After you have visited our services, we may use remarketing to show ads on third-party websites based on your behavior, e.g. how long you have been visiting.

We use tools such as:

Google Ads Remarketing (Opt-out: https://www.google.com/settings/ads). Google Ireland Ltd. is responsible for the processing of personal data.

Bing Ads, operated by Microsoft Ireland Operations Limited, with privacy policy at https://privacy.microsoft.com/no-no/.

Facebook Ads via Facebook Business Tools. We do not share your personal information with Facebook. We can create similar audiences by encrypting email lists.

6.7 Other Tracking Technologies
We may collect click data, device and browser information, pages visited, searches, time spent and other statistics to improve the Services. We also use JavaScript, entity tags and HTML5 local storage to optimize the website.

6.8 Do Not Track
Our website does not respond to "Do Not Track" signals as the standard has not been established.

6.9 Location Information
You can adjust device settings to prevent your actual location from being sent to us or third parties by disabling location services or changing permissions on your device or browser.

7. Transfer of data to third parties
7.1 Only if permitted by law
We only transfer data if permitted by German or European law. We cooperate with individual service providers in the areas of customer service, technology and logistics (e.g. [specify logistics partner]). They only have access to data within the scope of the assignment. When purchasing through partners, we send the necessary purchase information (e.g. name and delivery address).

7.2 Technical service providers
We cooperate with technical service providers, e.g. Shopline and [others], who may process data outside the EU. We ensure adequate data protection through agreements.

7.3 Payment service providers and credit institutions
Payment data may be transferred to our payment service providers. More information can be found in their privacy policies.

7.4 Transport companies
We work with external transport companies who receive the following data for delivery:
(A) Name
(B) Delivery address
(C) Postal code
(D) Email address (for delivery notification)

7.5 Authorities and other third parties
In the event of legal requirements, data may be transferred to authorities or other parties.

8. Data storage and deletion
We store personal data in accordance with the purpose and statutory obligations. When closing an account, we delete the data if possible, otherwise it is blocked and only used for specific purposes, e.g. auditing. Example:
(A) Statutory retention obligations such as accounting and tax regulations may require storage for up to 10 years.
(B) Data that is required for further contract fulfillment or legal defense is blocked for the statutory limitation period.
Anonymized or pseudonymized data for research may be exempt from deletion.

9. How is my data protected?
We take technical and organizational security measures, such as SSL encryption, to protect your personal data.

10. Your rights
10.1 Rights in relation to us as the controller
You have the right to:
(A) Information
(B) Rectification or erasure
(C) Restriction of processing
(D) Objection to processing
(E) Data portability
(F) Withdrawal of consent

10.2 Information requests
To protect your data, we ask for valid identification when making requests.

10.3 Withdrawal of consent
You may withdraw your consent to treatment for future treatment at any time.

10.4 Objection based on balancing of interests
(A) If we process data on the basis of legitimate interest, you may object. We will assess the objection and, if necessary, stop or change the processing.
(B) You can always object to processing for advertising and analysis purposes.

You also have the right to complain to the supervisory authority.

11. Changes to the Privacy Policy
We may update this policy in the event of further developments or changes in the law. We recommend that you read it regularly.